Store profit health check

Eight questions, about two minutes. Your answers are scored in your browser and are not sent anywhere unless you choose to send your result.

1. Do you know your profit on each order after product cost, shipping and payment fees?
2. Do you know which products earn the most after costs, not just which sell the most?
3. Returns and refused cash-on-delivery orders. Do you know what they cost you each month?
4. Can you say what your ad spend brings back in profit, not just in sales?
5. Where do your sales numbers come from?
6. Do you know what share of your orders come from returning customers?
7. Before a big season like Ramadan, White Friday or 11.11, how do you plan stock and ad spend?
8. How long would it take you to answer “what did we make last month?”